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Revenue Optimization

How Much Can My Austin Airbnb Earn in 78704?

Deep dive into South Congress, Zilker, and Bouldin earnings potential with real 2024 data from 100+ managed properties.

December 15, 2024
5 min read
ByATX Stays Team
How Much Can My Austin Airbnb Earn in 78704?

How Much Can My Austin Airbnb Earn in 78704?

The 78704 zip code represents some of Austin's most profitable short-term rental neighborhoods. From the iconic South Congress strip to the family-friendly Zilker area, properties in this zone consistently outperform the city average.

Average Revenue by Neighborhood

Based on our management of 100+ properties in 2024, here's what owners are actually earning:

South Congress

  • 1BR/1BA: $3,200-4,800/month
  • 2BR/2BA: $4,500-6,500/month
  • 3BR/2BA: $6,000-8,500/month

Zilker Park Area

  • 1BR/1BA: $2,800-4,200/month
  • 2BR/2BA: $4,200-6,200/month
  • 3BR/2BA: $5,800-8,200/month

Bouldin Creek

  • 1BR/1BA: $2,600-3,900/month
  • 2BR/2BA: $3,800-5,600/month
  • 3BR/2BA: $5,200-7,400/month

What Drives Higher Revenue?

The top-earning properties in 78704 share these characteristics:

  1. Professional Photography: High-quality photos increase bookings by 40%
  2. Dynamic Pricing: AI-powered rates adjust for events like SXSW and ACL
  3. Instant Book: Properties with instant booking get 30% more reservations
  4. 5-Star Reviews: Maintain 4.8+ rating through exceptional guest experience

Event Season Premiums

Austin's major events create significant revenue spikes for 78704 properties:

  • SXSW (March): 300-400% rate increases
  • ACL Festival (October): 250-350% rate increases
  • Formula 1 (October): 200-300% rate increases
  • UT Football Weekends: 150-200% rate increases

The Management Factor

Self-managed properties in 78704 typically earn 20-30% less than professionally managed ones due to:

  • Suboptimal pricing strategies
  • Lower occupancy rates from poor guest communication
  • Negative reviews from maintenance issues
  • Inconsistent cleaning standards

Ready to maximize your 78704 property's earning potential? Get your free revenue estimate today.

Ready to Optimize Your Austin STR?

Let our team help you implement these strategies and maximize your property's revenue.